“Beyond Profit: Applying Good Business Principles to Foster a Better Future

Winnie karanja Entreprenuer STEM Leader

Earlier this year I participated in the Good Business Summit, hosted by Canopy, a non profit dedicated to fostering a more vibrant and inclusive economy in Kentucky. This summit wasn’t just about discussing business strategies, it was about exploring how businesses can, and should, make a positive impact on society and the environment.

Canopy’s mission to grow Kentucky businesses so they positively impact people, our planet, and our future resonates deeply with my own values. It’s crucial that businesses do more than just offer products or services, they must engage with the larger social and environmental issues that affect us all. During the panel, I emphasized how fundamental STEM is to my work. As I said, “STEM is so critical and foundational to the work I’m doing. Not because I believe that every student needs to quote unquote STEM but because of the tools that it provides, critical thinking, problem solving and creativity.” These are tools that can be applied far beyond traditional STEM fields. Whether it’s in fashion, music or creative writing, the skills learned through STEM education equip children with the ability to think critically and creatively in any context.

For me, the Good Business Movement represents a paradigm shift in how we define success in business. It’s about recognizing that businesses have a responsibility to contribute positively to society and the environment, in addition to making a profit. This is a philosophy I’ve applied to my work, ensuring that kids have the most tools in their tool belts to pursue their passions and expand their visions of what they can achieve. I’m honored to be a part of this movement and look forward to continuing the work of making business better for everyone

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